抖音小酒馆

「抖in小酒馆」是酒水行业重要的成交阵地，聚焦打造正品优价心智，建设酒水垂类达人生态，带动酒水行业规模增长。品牌设计以古朴质朴为底色，把中式酒馆的烟火气搬进屏幕。数字9作为超级符号，结合粗陶肌理与中式配色，传递出古朴、真诚、有温度的生活态度。从传统出发，终回归当下。

Douyin Tavern is an important conversion platform for the alcohol category, focused on building trust in authentic products at good value, developing a vertical creator ecosystem for drinks, and driving category growth. The brand design uses a rustic, grounded visual foundation to bring the everyday warmth of a Chinese tavern onto the screen. The number 9 becomes a super symbol, combined with coarse ceramic textures and Chinese-inspired colors to convey a lifestyle attitude that feels sincere, warm, and rooted in tradition while returning to the present.