剪映会员体系品牌 AI Ultra

剪映现有VIP、SVIP权益难以满足AI Native用户高频、高成本的创作需求，需新增高阶档位Ultra。本项目从0到1构建Ultra品牌与气质体系，通过专属Logo与色彩体系，建立兼具AI感、创新感与高阶价值感的差异化品牌身份。

Jianying’s existing VIP and SVIP benefits could no longer fully support the high-frequency, high-cost creative needs of AI-native users, calling for a new premium Ultra tier. This project built the Ultra brand and visual character from the ground up, using a dedicated logo and color system to establish a differentiated identity with a sense of AI, innovation, and premium value.