秋上新

抖音商城「秋上新」是平台秋季最重磅活动之一，聚焦服饰、美妆等新品上新，打造「秋上新就来抖音」的心智。我们以统一视觉打造活动识别度，并引入AIGC工具，让创意更高效、想象力更有突破。

Douyin Mall’s Autumn New Arrivals is one of the platform’s key fall campaigns, focusing on new releases across fashion, beauty, and related categories while building the association that autumn launches happen on Douyin. The project establishes campaign recognition through a unified visual system and introduces AIGC tools to improve creative efficiency and expand the campaign’s imaginative range.